Possessing a breadth of knowledge and experience in various forms of design, marketing and event planning, Erica is enthusiastic about brand consistency, engaging content marketing and visual design, both in print and digital (inclusive of creative social media marketing).
Erica attended Cleveland State University for Marketing and Anthropology. With her educational background and natural creative prowess, she has initiated, coordinated and managed several marketing projects that included industry research, design conceptualization and production of highly successful marketing materials. Erica’s passion and talents have produced outstanding results for her clients in forms of noticeable increases in brand-awareness, brand-advocacy and revenue.
In October of 2017, while working as a wedding planner for a Cleveland company, Erica presented her talent of visual set design, receiving her first styled shoot publication in The Perfect Palette.
In her spare time, Erica operates a small, handmade lifestyle goods shoppe, Eleven Eleven, wherein she creates lifestyle products and provides freelance graphic and event design. She also writes and creates engaging content on her blog, Sparking Beauty. Within these two entities, Erica is able to express her love of creative writing, branding, social media marketing, photography, website design and set design/visual staging, simultaneously.